SODO – PIZZA BY RUNNER

Pizzas By Runner was a standout ad campaign created for Sodo, London’s top sourdough pizza restaurant—now a successful chain led by pizzaiolo and entrepreneur Dan Birch.

Commissioned through the ad agency TBWA and produced by Brook House Films, the campaign promoted Sodo’s naturally healthy pizzas in a unique way: by having them delivered on foot by runners.

The creative concept earned widespread attention and was named Ad of the Week by Adweek magazine.